About me
UX Designer and Researcher based in London, curious about how people think, feel, make decisions, and interact with emerging technologies.
I transitioned into UX from furniture and interior design, bringing a strong interest in human behaviour, environments, and emotional experiences.
Today, I focus on research-led design, AI-powered products, and creating experiences that feel intuitive, useful, and human.
My Approach
Start with people
I use interviews, usability testing, and behavioural insights to understand real user needs before jumping into solutions.
Design with intention
Every design decision should solve a problem, reduce friction, or create value for users.
Learn and iterate
I believe the best products evolve through testing, feedback, and continuous improvement.